Jurassic World: Brought To You By Coca Cola, Mercedes, And Beats Headphones
In what has been the summer of sequels and remakes, the Jurassic Park film series was not excluded. 23 years after the hugely successful Jurassic Park (1992) and 14 years after the not as successful Jurassic Park III (2001), Jurassic World is now currently gracing screens. The film does not include any of the same writers and directors as the original films, but rest assured Michael Crichton (the author of the book series by the same name) did help create characters. The film was obviously able to attract moviegoers as the film grossed over $204 million dollars in its opening weekend, breaking the record for an opening weekend.
The challenges the writers and director faced while making the movie were very similar to the plot of the film. How do you create something fresh and exciting to appeal to a crowd that is always hungry for bigger and better? The movie’s creative team accomplished this with better graphics and action scenes that will keep you on the edge of your seat. In the film, Claire Dearing (Bryce Dallas Howard), the parks operating manager feels the need to create a dinosaur bigger than the T-Rex, which leads to the creation of the genetically modified Indominous Rex. Of course, this backfires for the park, as this genetically modified dinosaur, which has been given the best traits of other dinosaurs and animals, is essentially unstoppable.
We meet Owen Grady (Chris Pratt), a Velociraptor trainer, when he is brought in to inspect the new Indominous Rex cage. He serves as the action hero in this film, who dishes out corny one-liners and kisses at impromptu moments. He also serves as the moral character of the film, as he has taken the time to understand dinosaurs and see them not as killing machines used as cogs in war, but as wild animals that can be trained but will always be wild.
What this film suffers from is a lack of innovation. It is true that the action scenes are crazy and the graphics are exceptional, but the film fits the script for a standard action film. The film plays more like a modern remake of the original Jurassic Park than something fresh and new. As mentioned earlier, there is also a bunch of corny one-liners spread throughout the film. Something more concerning about the future of cinema is the blatant product placement throughout the film. The film starts with one of the central characters wearing Beats headphones for no apparent reason other than to be wearing Beats headphones. Whenever a car drives into a shot the camera would zoom into the Mercedes logo. It is not uncommon to see this practice in television, but it had seemed that big budget movies were relatively immune to product placement. Not only is it annoying for a viewer to have products forced on us, it takes away from the film as it seems like the director sacrifices aspects of the movie to get a product into the shot.
Jurassic World isn’t going to be the best movie you see this year, but it will be far from the worst. If you are looking for a great story line and a movie that will leave you thinking than I advise you skip this film. If you are a fan of the original movies or just love action I advise you see the film in theaters as the big screen and surround sound really do enhance the movie.